L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo – 200ml

L’Oréal Elvive Anti-Brassiness Purple Shampoo is a colour-correcting shampoo specially designed for blonde, highlighted, and grey hair. It helps neutralize unwanted yellow and brassy tones using purple pigments, leaving hair looking cooler, brighter, and more salon-fresh. It gently cleanses the hair while helping maintain colour vibrancy and softness, making it suitable for weekly use as part of a colour-care routine.

Ingredients:
Aqua (Water), Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide MIPA, CI 60730 (Acid Violet 43), Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Amodimethicone, Benzophenone-4, Citric Acid, Fragrance (Parfum), Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol and other conditioning agents.

How to Use:
• Use once or twice a week instead of regular shampoo
• Apply on wet hair and massage evenly
• Leave for 1–3 minutes (up to 5 minutes for stronger toning effect)
• Rinse thoroughly with water
• Follow with conditioner for best results

Key Benefits:
• Neutralizes yellow and brassy tones
• Helps maintain cool blonde, silver, or highlighted hair
• Leaves hair brighter and more vibrant
• Gently cleanses while caring for coloured hair
• Suitable for weekly use

Texture & Finish:
• Purple-toned liquid shampoo
• Light foaming cleansing texture
• Leaves hair soft, shiny, and cool-toned
• Helps reduce brassiness for a fresh salon-like look